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Digital marketing is the process of promoting products, services, or brands through the internet and digital platforms to reach potential customers.

In simple words, digital marketing means advertising a business online using websites, social media, Google, email, and other digital channels.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing refers to the career opportunities, business growth, and professional possibilities available through online marketing.Digital marketing has a wide scope because businesses, brands, and organizations use the internet to promote their products and services, attract customers, and increase sales.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing

1:Serch Engine Optimisation

There are two types of SEO

a) On page SEO

b) Off page SEO